This direct mail initiative served as the centerpiece of an alumni outreach program.
Working with the school’s communications department, we identified a number of alums who were doing inspiring work in various parts of the world and developed a series of vintage-style postcards to tell their stories.
We were involved in all aspects of creating the pieces; we interviewed the subjects, wrote and edited the text, and incorporated supplied photos into lettering we drew by hand.
The format of the mailings was unusual; the outer "postcards" were actually enclosing envelopes containing a fundraising letter and response envelope. The open edges were closed with wafer seals to ensure that the contents would be secure in the mail.
Choate's 125th-anniversary celebration took place over the course of several months. As part of our work, we developed a modular Anniversary visual identity program to tie together a wide range of printed mailings, digital communications, and physical events with a consistent (yet flexible) approach.
This visual approach was applied to an exhibit that was mounted in the gallery of the school’s I.M. Pei-designed Paul Mellon Arts Center.
We worked with the school's historian to help select the content for the exhibit. We designed the installation of a series of panels that could be disassembled and reused for recruitment and traveling alumni-related events.
Designers Alexander Isley
Christina Holland Shannon Stolting