New York City

Children’s General Store

Think of the children! Development of an identity program, merchandising materials, interior signage, and packaging for a toy store chain.

Let’s just get this out of the way right now: We love harlequin patterns.

And purple.

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The logo was based on a similar one they had before; we just cleaned it up a bit by having a real kid draw the lettering.
We created in-store signs that are amusing, inexpensive, and easily updatable.


Alexander Isley
Jessica Simmons
Some Random Kid