Brooklyn Academy of Music

Poster announcing the Brooklyn Academy of Music’s New Music America festival. If you can’t think of an idea, we recommend using either a piece of meat or a smiling boy’s face. Works every time.

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The type was hand-lettered, and the face was tinted by hand with photo oil colors.

The poster was designed so that it could be ganged four-up when posted on the street. We were all pretty young back then.

The Smiling Boy face was used as a celebratory mask
...featuring helpful instructions for use. The face became the symbol of the festival.

Alexander Isley
Alexander Knowlton

The Herb Lubalin Study Center
of Design and Typography

Special Collections Research Center
NC State University Libraries

Museum of Design, Zurich