Durham, North Carolina

BlueBolt Networks

Turning chaos into orders BlueBolt Studio is an online tool developed to help architects and interior designers review, specify, and order surface materials and fabrics.

We were given the charge to introduce this new product to a skeptical and savvy audience.

View more projects in Manufacturing and Technology

Bluebolt is a specification tool for architects and interior designers. Our logo was inspired by the way designers compare paint chips and fabric swatches.

Our involvement included outlining a marketing strategy, establishing a brand personality, naming the products, and creating identity, sales, and promotional materials. We developed BlueBolt’s logo, advertising, packaging, sales pieces, and announcements.

Trade event invitation: A custom architect’s template, spelling out the BlueBolt name along with other useful shapes.

Trade advertising campaign: “Turn your chaos into your order.” The BlueBolt program helps designers organize their (typically unorganized) sample and resource libraries.

Poster distributed to architecture schools, showing how BlueBolt helps students to "design better."

Marketing brochure and mailing envelope

Stationery program

Online campaign targeting the architecture and interior design communities, in which we had a little fun with the logo.

We developed a trade event presence that featured a tea bar and massage stations. All components were designed using the Bluebolt software.

(Let's be honest: We’ve all been to way too many horrible trade events. It was gratifying to see how far a little tea and a free backrub can go toward engendering goodwill....and orders.)

Designers
Alexander Isley
Hayley Capidulopo
Liesl Kaplan

Writers
Alexander Isley
Michelle Moore

Collections
The Herb Lubalin Study Center
of Design and Typography

Special Collections Research Center
NC State University Libraries

Museum of Design, Zurich

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