Elizabeth Arden
Making a perfect Match We were commissioned to launch a new haircare line for Elizabeth Arden.
We developed the strategy to position and introduce the line, named the line and the individual products, designed the packaging, wrote the copy, and developed the marketing, environmental design, and merchandising materials.
The project was featured as a brand development case study in Fast Company magazine.
No two packages are alike: Each product in the line features a drawing of one of the botanicals used in the formulation.
The look extends across product packaging, sales materials, retail packaging, and environmental design.
As part of our work, we developed retail merchandising programs. This detail is from the plan for Elizabeth Arden’s flagship store on Fifth Avenue in New York City.
Designers
Alexander Isley
Tara Benyei
Writer
Lynn Plant