Los Angeles

Equity Toys

A new face for a toy company Identity program for a manufacturer and distributor of licensed toys.

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We were charged with updating the identity of Equity Marketing, a company that partners with manufacturers and retailers to develop and produce licensed toys.

We felt the name “Equity Marketing” was somewhat limiting and not particularly reflective of their business. We suggested an update of the name and developed a more friendly and accessible “e-face” logo.

BEFORE: The previous logo on a business card

AFTER: The logo update

The new identity was introduced with a range of customized client gifts.
We created alternate logo configurations for sub-brands.
Our work included the development of promotional materials, annual reports (featuring googly eyes), and a range of presentation pieces.


Alexander Isley
Charles Robertson

Special Collections Research Center
NC State University Libraries