Calabasas, CA

Viewpoint School

Helping a school tell its story We worked with Viewpoint School, an independent K-12 school in Calabasas, California, to update their identity and communication materials.

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Our responsibilities included the development of an overall messaging platform, identity and communication materials, environmental graphics, and annual appeal programs.

We developed the name and messaging for the "Make Your Mark" capital campaign, incorporating them into a unique interactive case statement piece.
The die-cut cover reveals the name of the initiative as the insert is removed.
The insert unfolds to become an oversized heavyweight poster outlining the goals of the campaign while providing a list of individual giving opportunities.
As part of our ongoing work with Viewpoint School, we've created a series of bold annual appeal mailings.

Unusual folds engage readers in unusual ways

The updated logo is a refinement of their previous approach


Alexander Isley
Angela Chen

Georgann Eubanks

Special Collections Research Center
NC State University Libraries