Lisbon, Portugal

United States Information Agency

Designing undersea adventures. Development of a visual identity and exhibit graphics program for the Expo ’98 U.S. Pavilion in Lisbon, showcasing the work of the Woods Hole Oceanographic Institute and the U.S. Navy.

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All pavilions within that year’s Expo were to incorporate underwater themes, so we decided we had no choice but to design the identity to incorporate kelp.

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We designed a series of individual informational stations within the main exhibit hall.

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Designers
Alexander Isley
Charles Robertson