Grand Rapids, MI

Steelcase, Inc.

A new brand for a legendary company Identity development and launch materials for Turnstone, a new division of the venerable Steelcase furniture company.

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Logo design for Turnstone, a new midpriced contract furniture line.

Catalog prepared for the initial launch. The Turnstone design approach is simple, direct, economical, and durable. The catalog was designed to reflect these attributes.

Back when this came out, whiteboards on rollers were a big thing. So were suspenders.


Alexander Isley
Melinda Beck

Lowe Direct

Special Collections Research Center,
NC State University Libraries