Grand Rapids

Steelcase, Inc.

A new brand for a legendary company Identity development and launch materials for Turnstone, a new division of the venerable Steelcase furniture company.

View more projects in Manufacturing and Technology

Logo design for Turnstone, a new midpriced contract furniture line.

The Turnstone design approach is simple, direct, economical, and durable. We designed the catalog to reflect these attributes.


Alexander Isley
Melinda Beck

Lowe Direct

Special Collections Research Center,
NC State University Libraries