Pocantico Hills, NY

Stone Barns Center for Food and Agriculture

Designing the leader in farm-to-table education We were asked to help introduce this groundbreaking facility that demonstrates, teaches, and promotes sustainable, community-based food production.

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The Stone Barns Center is situated on an 80-acre portion of what was once the Rockefeller estate in Pocantico Hills, New York. The Norman-style barn structures were designed in the early 1930s by architect Grosvenor Atterbury and originally served as the Rockefeller family’s cow barn.

Our tasks involved the development of comprehensive identity, outreach, communication, and signage materials.

Everything about our work is sustainable: Signage materials are eco-friendly and modular to save on materials, the paper is recycled (made with wind-generated electricity), and the inks are soy-based. Even the note cards can be repurposed: They contain vegetable seeds—just plant them and they grow.

We wrote and designed a series of age-appropriate educational flashcards for visiting school groups.

Over the years, we’ve served as design consultants for Stone Barns Center, helping with the design of web- and print-based communication materials.

We worked with all constituent stakeholders—Center staff, marketing teams, restaurateurs, architects, educators, farmers, and investors—to help determine the editorial and visual approach for the facility.

Everything about our work is sustainable: Signage materials are eco-friendly and modular to save on materials, the paper is recycled (made with wind-generated electricity), and the inks are soy based. Even the note cards can be repurposed: They contain vegetables seeds—just plant them and they grow.

We established a flexible identity program that incorporates things that grow on the farm.
An early development document in which we outlined the types of materials that we'd need to develop.
The signage program was designed to be modular, fabricated using the materials used in the buildings. The main entry sign incorporates locally quarried stone.

We wrote and developed the campus-wide signage program.

Childrens' activity book, illustrated by Ross MacDonald

 

 

Designers
Alexander Isley
Tara Benyei
Sara Bomberger
Angela Chen
Cherith Victorino

Writer
Alexander Isley

Collections
The Herb Lubalin Study Center
of Design and Typography

Special Collections Research Center
NC State University Libraries