Grand Rapids
Steelcase, Inc.
A new brand for a legendary company Identity development and launch materials for Turnstone, a new division of the venerable Steelcase furniture company.
Logo design for Turnstone, a new midpriced contract furniture line.
The Turnstone design approach is simple, direct, economical, and durable. We designed the catalog to reflect these attributes.
Designers
Alexander Isley
Melinda Beck
Agency
Lowe Direct
Collection
Special Collections Research Center,
NC State University Libraries