New York City

Nederlander Organization

Identity program for storied theatrical producers The Nederlander Organization.

Our mission was to design an iconic and instantly recognizable standalone mark that could work equally well 1/4″ tall in a newspaper ad and eight feet across within an illuminated marquee.

 

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As part of the initiative, we created a signage program customized for each of the Nederlander Broadway houses.

 

Designers
Alexander Isley
Charles Robertson