Hutton Brickyards
Branding an industrial venue Identity program for an event venue and cultural center. We took our inspiration for the logo from simple potters’ marks.
The graphic program serves as a simple foil to the more colorful and visually dynamic identities of the hosted events, weddings, and concerts that take place within the venue.
Hutton Brickyards as it appears today
The Hutton Brickyards venue features a collection of renovated and new structures, providing functional yet elegant locations for concerts, events, and weddings.
The centerpiece of the new identity is a simple structural HB monogram, inspired by the clay seals we’d found in our research, and the architecture of the historic steel factory buildings.
An iconic Lidgerwood crane, once used for loading bricks on Hudson river barges, is the distinctive centerpiece of the Hutton Brickyards complex.
The twice-a-year Field+Supply fair is hosted by Hutton Brickyards.
Designers
Alexander Isley
Erika Back