Spreading a message of Goodwill Goodwill is one of those admirable organizations that has practically universal name recognition — yet most people have little idea what it is that they actually do.
Everyone knows about their stores and their collection facilities, but most of us aren’t aware of the extensive degree to which they provide social services, housing, education, career training, and assisted living programs to the disadvantaged.
Goodwill in Connecticut came to us for help focusing their message and conveying their mission as a way of further increasing their effectiveness. (We seem to get this type of problem a lot, and it’s right up our alley.)
The Dave and Eddy Show