HUE isn’t on newsstands, so there’s no need to have a large nameplate or cover lines: We think it’s nice to have a cover that’s a bit enigmatic. (The T-shirt is explained once the reader gets into the issue.)
The first few spreads lead the reader into the content, posing the question “What is American style?”
We made up for the tiny HUE on the cover with a honking huge name on the table of contents.
A few spreads from the issue, exploring the idea of American style.
To provide a big finish for each issue, the editors ask an FIT student or alumnus to talk about what inspires them. In an unusual move, we placed the masthead on the last page to serve as a fitting end credit for the issue.
Designers Alexander Isley Carol Mihelek David Cushman