New York City

FIT: The Fashion Institute of Technology

A New HUE for You to View Behold our redesign of HUE, the magazine of FIT, the Fashion Institute of Technology. Our mandate: Make it big, bold, and fun to read, with each page a surprise.

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HUE isn’t on newsstands, so there’s no need to have a large nameplate or cover lines: We think it’s nice to have a cover that’s a bit enigmatic. (The T-shirt is explained once the reader gets into the issue.)

This issue featured FIT graduates working in packaging...

...so the cover was scored and perfed. The reader could construct their own box. We commissioned an FIT textile design graduate to create the decorative pattern.

The magazine has received a number of awards for editorial and design excellence, including the Council for Advancement and Support of Education (CASE) Circle of Excellence and Gold awards.

HUE was awarded first place for editorial design in the PRINT international design awards two years running.