New York City


Showcasing clothes that are “around as long as a butterfly’s breath.” We created a series of custom friezes, wallpaper patterns, and changing room designs for the 700-store rollout of this chain. Our goal was to have a distinctive visual approach that would serve as a background to a constantly changing parade of colorful merchandise. Our approach had to be cool, clean, and interesting.

The program was created in collaboration with Schwartz Architects.

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The program incorporates a unique two-layered window scrim system that provides continually changing looks.

Alexander Isley
George Kokkinidis

Schwartz Architects