Millerton, NY

Three Meadows Spirits

Distilling a brand essence Fresh from the distillery comes Peony Vodka, a unique new botanically infused double-filtered premium spirit inspired by the fresh meadows and clear streams of New York’s Hudson Valley.

We were commissioned to create an identity and packaging program to launch the brand.

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The bottle incorporates a photo of a peony bud along with a selection of inspiring quotes encircling the bottleneck suggesting that at times it might be OK to slow down a bit and appreciate life. (And cocktails.)

Here’s the fun part: The back of each bottle is active. We commissioned German artist Romy Blümel to paint a triptych featuring a pastoral Hudson Valley garden party tableau. The artwork is applied to the back of each label in a way that creates a unique panoramic effect as a bottle is turned.

The artwork is incorporated into a hang-tag booklet that offers a selection of Peony cocktail recipes.

The bottle neck wraps (capsules, as they are known in the industry) contain inspirations and exhortations.

We developed a logo for the parent company...
as well as artwork for shipping boxes.



Alexander Isley
Eleni Tsaparakis
Angela Chen