Charlotte, VT

Philo Ridge Farm

Working on a farm Philo Ridge Farm is a diversified working farm that integrates livestock, orchards, gardens, and community events.

Situated on 400 acres of pasture and woodlands in Charlotte, Vermont, the farm develops and implements practices founded in regenerative agriculture to aid in soil recovery and the strengthening of the ecosystem.

The farm sought our help in developing identity materials and a communication plan to help spread the word of their mission and resources to their community, partners, and visitors.

View more projects in Food and Farming

The farm sought our help in developing identity materials and a communication plan to help
spread the word of their mission and resources to their community, partners, and visitors.

The farm features a variety of livestock, including the distinctive Belted Galloway cattle that serve as the inspiration for the logo. In developing the logo, our goal was to create an arresting mark to serve as the cornerstone of an identity program while suggesting that theirs is a unique and contemporary mission. It also manages, as an added bonus, to incorporate a stylized map of Vermont.
As part of our work, we developed a retail signage system including custom updatable menu boards, shelf displays, and informational signs. Templates were provided so that updates can be easily made in-house.
The packaging, like the farm and its mission, is simple, honest, clean, and clear.
Developing the logo. A lot of effort goes into making something seem effortless.

Like we always say, the test of a good logo is if it works on Jenga blocks.

The Philo Ridge Farm visual program includes signage for the buildings and grounds as well as the development of maps, printed literature, apparel, and educational and outreach materials.

One from a series of "around the farm" walking-map brochures

One of the best parts of being a designer: It’s rewarding to see the ways in which an identity program is implemented.

 

Designers
Alexander Isley
Matthew Kaskel
Shannon Stolting

Collections
Special Collections Research Center
NC State University Libraries