Shelton, Connecticut

Panolam Surface Systems

Selling surfaces. Nevamar and Pionite are two names that are well known to architects and interior designers. For decades, these two laminate brands have dependable and durable options for commercial, hospitality, and residential applications.

We worked with the brands’ parent company, Panolam Surface Systems, to better position their offerings in the minds of their audiences — specifiers, distributors, end-users, investors, and the press.

Our responsibilities included the development of new brand positioning and messaging platforms and the creation of a new visual system, applied across all areas of communication.


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Trade advertising campaign, showcasing the brands' new visual sensibility. This flexible approach, inspired by designers' mood boards, provides a great deal of flexibility for the introduction of new products and the showcasing of brand features.

Trade presentation and sales materials

Product sheets and resource materials

Alexander Isley
Christina Holland
Jennifer Merrill

Alexander Isley