Selling surfaces. Nevamar and Pionite are two names that are well known to architects and interior designers. For decades, these two laminate brands have dependable and durable options for commercial, hospitality, and residential applications.
We worked with the brands’ parent company, Panolam Surface Systems, to better position their offerings in the minds of their audiences — specifiers, distributors, end-users, investors, and the press.
Our responsibilities included the development of new brand positioning and messaging platforms and the creation of a new visual system, applied across all areas of communication.