New London, Connecticut

Mitchell College

Helping a college engage its prospects Mitchell College approached us to create a new program of recruitment and admissions materials.

Mitchell was under new leadership and in the process of refining and articulating their mission. They needed to reflect a nontraditional spirit, a sense of excitement, and a focus on the individualized instruction that is the hallmark of the College.

They wanted to engage prospective students and encourage them to learn more about their offerings.

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To start off, we decided to dispense with the traditional glossy, perfect-bound college viewbook. All too often these are predictable, ponderous documents with way too much information shoehorned in: By trying to tell too much, they often don’t say much at all.

Instead, we created a series of four foldout fliers. They are all the same size when closed, but each expands in a different and unexpected way to tell a unique story.

As the reader unfolds each piece, she is presented with a series of stories and messages that provide a journey through what makes Mitchell College unique and surprising.
Our goal was to help students think about how they might be a good fit for what the College offers.
The goal is not to try to tell the whole Mitchell story but instead give prospective students and their parents a quick and engaging overview.
When presented as a set, the individual pieces are held together by a customized belly band.

Each piece when fully opened presents an engaging tapestry of facts, information, and ways to engage the College.

The recruitment program also includes a smaller-scale travel piece for college fairs, email templates, postcards, and a customized acceptance mailer

A rollout door-sized poster is mailed to students who have expressed interest in Mitchell College.

Alexander Isley
Christina Holland

Alexander Isley