Chapel Hill, North Carolina
Alexander Julian
Branding a colourful designer We served as longtime brand stewards for legendary menswear and home furnishings designer Alexander Julian.
Our responsibilities included developing a system of identity standards and overseeing the creation of advertising, packaging, and sales and support material for the company and its roster of licensees, ensuring that the brand vision and messaging were consistent, engaging, and reflective of the spirit of the designer and his work.
Brand guidebook for partners and licensees telling the Alexander Julian brand story.
We oversaw the development of consumer advertising, packaging, and identity design for the brand. In addition, we served as brand stewards, overseeing and approving the work of various licensees.
Trade advertising program for the Alexander Julian furniture line
TOP: Corporate logo reflecting Julian's love of pattern and color
BOTTOM: Label for a limited edition clothing line
BOTTOM: Label for a limited edition clothing line
Designers
Alexander Isley
Charles Robertson
Writer
Alexander Isley