Portland, ME

Twin Rivers Paper Company

Introducing a new brand in a competitive market. We were excited to help introduce Twin Rivers Paper Company, a new specialty papers manufacturer with some not-so-new roots.

For several years we worked with the venerable Fraser Papers Inc., developing their identity, marketing, advertising, and promotional materials.

Parts of that company were reorganized to form the new Twin Rivers Paper.

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The logo references the company’s flagship mill, located at the juncture of the St. John and Madawaska rivers in New Brunswick, Maine.

The company fills a specific and interesting niche within the industry, producing customized specialty papers, including thin yet opaque papers for financial documents, directories, religious books, and pharmaceutical inserts.
In addition to creating the Twin Rivers logo, we developed a full range of marketing and communication initiatives — advertising, direct mail, and sales materials.

We named product lines and developed a full suite of sales materials, including product fact sheets.

The identity is applied to facility signage, product packaging, and transit wraps.
Website and presentation materials that convey Twin Rivers' mission, capabilities, and their emphasis on manufacturing products that adhere to environmentally-focused Sustainable Forestry Initiative® (SFI®) program standards.

A paper swatch book provides comparisons of paper lines. This is our favorite type of client: They specialize in a select few things, they do them extremely well — and they perhaps need a little help in communicating to the outside world what makes them good, vital, and unique.

 

Designers
Alexander Isley
Sarah Bomberger

Writer
Alexander Isley