Raleigh, NC

Red Hat

Join the club Red Hat is a pioneer in the free software and open source movement.

On the day a large, established competitor decided to follow Red Hat’s lead and embrace this platform (announced loudly and with great fanfare), we welcomed them to the game by flying a banner over their headquarters, reminding the world that for Red Hat this was business as usual.

View more projects in Manufacturing and Technology

We hired a plane to buzz the competitor’s headquarters with a large banner. We ran (much smaller) animated online banner ads the same day.

Designer
Alexander Isley

Writer
Dave Goldenberg,
The Dave and Eddy Show

Collections
Special Collections Research Center,
NC State University Libraries