Red Hat

Join the club Red Hat is a pioneer in the free software and open source movement.

On the day a large, established competitor decided to follow Red Hat’s lead and embrace this platform (announced loudly and with great fanfare), we welcomed them to the game by flying a banner over their headquarters, reminding the world that for Red Hat this was business as usual.

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We hired a plane to buzz the competitor’s headquarters with a large banner. We ran (much smaller) animated online banner ads the same day.

Alexander Isley

Dave Goldenberg,
The Dave and Eddy Show

Special Collections Research Center,
NC State University Libraries