White Papers & Essays
Design can be a strategic tool, but it’s only part of the puzzle.
Creating a solid brand identity consists of more than just plopping a logo on a product and calling it a day.
“A logo is great only when the company it symbolizes is great.”
A good nickname only works if someone else gives it to you.
The result is a solution that is smarter, more efficient, and more legible and that serves a needed purpose. It is the definition of good design.
With revenues down and the battle for attention and sales so vicious, it seems that no good deed goes uncopied.