Reinterpreting a legacy brand

W. Atlee Burpee & Co.
Warminster, PA

Burpee is a legendary brand, one of the country's oldest, largest, and best-regarded seed and plant suppliers.

In our role as the company's design consultants, we worked with the Burpee management team to refine all aspects of the brand's identity and communication initiatives. 

We started off by developing positioning and brand communication platforms, upon which we updated all communication and sales materials: web site, printed catalog, advertising, and email marketing initiatives. 

Throughout the program we introduced a stronger editorial presence, refining the company's brand personality and improving the customer shopping and ordering experience.

Services Provided: 

  • Brand Strategy
  • Communication Planning
  • Creative Direction
  • Identity Design
  • Editorial and Writing
  • Print Communication
  • Online Communication
  • Advertising
  • Retail Design
  • Package Design