Spreading a message of Goodwill

Goodwill of Western & Northern Connecticut
Bridgeport, CT

Goodwill is one of those admirable organizations that has practically universal name recognition — yet most people have little idea what it is that they actually do. 

Everyone knows about their stores and their collection facilities, but most of us aren’t aware of the extensive degree to which they provide social services, housing, education, career training, and assisted living programs to the disadvantaged. 

Goodwill in Connecticut came to us for help focusing their message and conveying their mission as a way of further increasing their effectiveness. (We seem to get this type of problem a lot, and it’s right up our alley.)

Our work has included the reimagining of all areas of public interaction: Developing brand and communication platforms, the creation of print, online, direct mail, and outdoor advertising, the design and naming of the “Donation Station” dropoff locations, design of the truck fleet, and the complete overhaul of the store interiors, bringing the shopping experience up
to a new level.

To envision and implement the program we worked in association with the team from The Dave and Eddy Show, a communications agency.

Services Provided: 

  • Brand Strategy
  • Communication Planning
  • Creative Direction
  • Identity Design
  • Naming
  • Editorial and Writing
  • Illustration
  • Print Communication
  • Online Communication
  • Video Production
  • Advertising
  • Retail Design
  • Environmental Design