Expanding a beloved brand into retail

Animal Planet
Bethesda, MD

When Discovery Communications wanted to create a new line of Animal Planet products, they looked to us for help. We established an editorial and visual approach for the line, producing an innovative and award-winning style guide that shows licensees not only how to implement the program but also how to convey the brand’s spirit and sense of fun. 

As part of our responsibilities in helping to launch the line, we worked with Toys “R” Us, naming the products and developing packaging for over 150 toys. Our contribution to the successful introduction of the Animal Planet program was so valued that we were honored by being named the Toys “R” Us Vendor of the Year.

Services Provided: 

  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Naming
  • Editorial and Writing
  • Product Development
  • Illustration
  • Print Communication
  • Retail Design
  • Package Design