Brand expansion for a legendary designer

Alexander Julian, Inc.
Ridgefield, CT

We served as brand stewards for legendary menswear and home furnishings designer Alexander Julian.

Our responsibilities included developing a system of identity standards and overseeing the creation of advertising, packaging, and sales and support material for the company and its roster of 22 licensees, ensuring that the brand vision and messaging were consistent, engaging, and reflective of the spirit of the designer and his work.

Services Provided: 

  • Brand Strategy
  • Creative Direction
  • Identity Design
  • Editorial and Writing
  • Illustration
  • Print Communication
  • Advertising
  • Exhibit Design
  • Retail Design
  • Package Design